about burli



the burli story



The Company

Burli Software Inc. and its flagship newsroom product began in a small home office in the Canadian city of Vancouver in 1996. Company founder Stefan Ellis had worked in a number of radio newsrooms and computer programming was amongst his hobbies. He realized that a smart, easy-to-use newsroom system would make a lot of people happy in the newsrooms he knew and so he set to work.

Word of the new program - then called RadioStar - quickly spread from newsroom to newsroom and before long it had been bought by a variety of newsrooms in Canada and overseas.

A short time later the product name RadioStar was dropped in a move to simplify product branding on a single, unique and recognizable word: Burli.

The Bird

Now both the newsroom system and the company were named after a real bird - a cockatiel called Burli. That's Burli sitting on the company logo.

The word Bürli (with an umlaut on the u) means "little boy" in parts of Austria and Switzerland. Burli (the bird) was named by an Austrian woman living in Vancouver who came across the stray bird on a neighbour's balcony. He likely escaped from a local home or pet store but his true origins and age were never really known.

In the early home-office days of the company, Burli would sit on the shoulder of the president, keeping a watchful bird's-eye perspective on the code that would go on to run newsrooms worldwide. Burli kept watch over the company for almost a decade, but in late 2004 he finally succumbed to old age. The company that bears his name, however, is as busy and dynamic as ever.

The Future

Burli's head office and core design staff are still based in Vancouver but a network of resellers and technicians worldwide have helped expand Burli into a leading solution for radio newsrooms across the globe.

Burli Software Inc. still devotes all of its resources to developing, marketing, and supporting the single, elegant and useful newsroom editing system.

New features and updates continue to flow from the company as it welcomes a steady stream of new customers in newsrooms of all sizes in countries around the world.


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