A market leader around the world, Burli has spent over 20 years pioneering and innovating digital newsroom systems designed to help its customers capture, create, edit, and publish stories. These are tools created for journalists, by journalists.
Overview – What is Burli?
Designed to be used by anyone from the IT department to on-air staff, Burli is a digital newsroom management suite that allows you to:
Gather stories and data from many different external sources, from traditional newswires to social media (to name only a few)
Create and edit your own stories, using our text, audio, and (in Burli NE) image editing tools
Create scripts and read them to air on a built-in prompter
Publish stories to social media, websites, playout systems, podcasts, and more
All in a single environment with a common set of tools.
Our Products
Built to service different customer needs, Burli comes in two different flavours – Burli NE and Burli Newsroom.
Burli Newsroom
Our classic product and a favourite in the industry, Newsroom is a scalable system, able to run from as little as one PC to a national network. Focused on the radio news business, Newsroom is equipped with great text and audio editing tools, and a variety of means to share your stories with your entire team.
Burli NE
Burli’s next generation product, NE adds video handling and image editing, all built on a database centric model created with distributed content in mind. Equipped with its own API and advanced metadata capabilities, it’s a system that’s ready to work with all kinds of third party applications. An optional responsive HTML5 app adds great features for reporters in the field (see Remote Tools and Burli Beat below)
Modern News, Modern Needs
Gathering and telling important stories in the 21st century is no easy undertaking, but Burli is there to help you with tools specifically designed to help your news team.
Whether your operation consists of a lone journalist covering a modest market, or a thronging national newsroom and a network of worldwide contributors, Burli has the means to improve your workflows, simplify your tasks, and let you produce more news on more platforms.
Remote Tools
Filing a story from the field is as easy as pulling out your phone, recording an interview, snapping a few photos, and sending it back to Burli. We have a variety of ways to file stories into Burli, including a full-featured web interface, email, FTP, Dropbox, and more.
And our Burli NE system offers Burli Beat, a modern remote tool built on a standards-based API, to let contributors both file and edit their content from the field, and provide a detailed view of everything already in the newsroom including Wires, Assignments, Contacts and more.
Multi Site Capabilities
News organizations come in many different shapes and sizes, and many of them involve multiple newsrooms spread across some kind of geography. If your extended team exists in multiple places, Burli’s multi-site capabilities can help.
Share your content across town or across the globe. Pool your data from many newsrooms into one feed, or send audio from a smaller station back to a larger newsrooms, whether for use in a national broadcast or to have passed through an editor’s hands; either way, Burli lets your network share content and keeps your team coordinated and writing original stories instead of duplicating efforts.
Use One Story Many Times
Today’s newsrooms don’t just read the story to air. Now you can take your single story and send it to many places, quickly and easily.
A sophisticated Prompter lets you take your story to the radio or TV studio with a intuitive options for self-operation or collaborative studio workflows
Package and dispatch complete bulletins to one or more third-party playout systems, such as those from WideOrbit, RCS, and many others
Social Media publishing allows your story to go Twitter and SoundCloud in seconds
Digital publishing to WordPress sends your content directly to the industry’s most-popular CMS
Share with other locations in your organization
All without re-creating your content in multiple systems. Write it once, use it as many times as you like.
Who’s Using Burli?
Burli is proud to work with some of the best news organizations in the world.
AVC Group